Discussion on Competitiveness-SWOT Analysis

 

1. SWOT analysis items

 

2. SWOT analysis significance

SWOT analysis, also called the comprehensive analysis method Strength, Weakness, Opportunity and Threat, is a kind of analysis method of enterprise competition. Through evaluating the enterprises’ strengths and weaknesses, as well as the opportunities and threats in the market, the comprehensive analysis is applied to determine enterprises’ development strategy and the positioning of competitive advantages.

 

 

3. Afterthoughts of SWOT analysis

1. During the process of our visit and interview, we have understood that “Shinhochun” is a shop with long history. Its soy sauce is brewed with black soybeans and dry fermentation is adopted. Besides, we feel that Mr. Shih-ming Chang’s persistence in quality is also the advantage of “Shinhochun”.

2. During the process of our visit and interview, we feel that Mr. Chang of “Shinhochun” has a very harmonious relationship with the local neighbors, customers and company employees. It is a very important factor to operate a company.

3. The making time for the natural brewing soy sauce will last for 120-180 days, and mass production cannot be realized like other chemical soy sauce, which is also the reason that the production of “Shinhochun” cannot be increased.

4. Due to the limited production each year, the company’s income cannot be increased. Therefore, there is no more money used for marketing, which is also the problem “Shinhochun” has to face.

 

 

Source：Wikipedia