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- China Youth Career Development Headquarters (2010). Entrepreneur’s Bible: Stories of Business Building.
- Ying-huei Chen, Han-shih Lin, Yi-hsuan Pan, Wen-hsin Bo (2011). Light of Hope: 25 Ways to Remember your Parents 7. Taipei: Taipei Happy for Life Charity Foundation.
- Jih-jan Lian (2010). Courage Beyond Measure: The Complete 7-Summits. Taipei: Commonwealth.
- Apple Daily “Million Sponsorship: Atunas and the Lions"
(http://www.appledaily.com.tw/appledaily/article/sports/20040224/736381/) - Apple Daily. "Atunas President Funds 5 million annually for Taiwan Mountaineering"
(http://www.appledaily.com.tw/appledaily/article/headline/20130620/35096215/) - Next Magazine. No.405 "Fun in the Wilderness: Atunas President Kun Cheng"
(http://www-tnpe.myweb.hinet.net/twnext_405_web/31420095.html) - Manager Today. "(Video Recording) 8/11 14:00 Kun Cheng of Atunas VS. Jih-ching Fu of Alibaba: Sharing the Secrets of the Trade"
( http://www.managertoday.com.tw/?p=14671) - Radio Taiwan International. "Exclusive Interview with Kun Cheng: On the Promotion of Outdoor Activities"
(http://www.youtube.com/watch?v=y1HvAAJ2vf4) - Manager Today. "Kun Cheng of Atunas: The Greater the Passion for Sports, the Greater the Urge to Challenge the Boss for a Raise"
(http://www.managertoday.com.tw/?p=15125)
