／Tourist／
 
Analysis on Smangus Tourist Feedback Questionnaires
Goal:
1.To understand the satisfaction level of tourists about trip to Smangus.
2.To cross-refer the satisfaction level between tourists’ and residents’.
 
On Questionnaire:
This survey is conducted during our first visit to Smangus, we took a random encounter survey, which is we interviewed every tourist we met ( excluding our interviewees). We interviewed 28 tourists while there were about 200 tourists around. We might not possess enough effective surveys since most tourists were in groups to join activities or resting at B&Bs, which was not appropriate for doing surveys. However, this survey do have its special meaning since we cross-refer local resident’s opinions.
Analysis on Questionnaire:
(1) Most visitors were here for the first time. It might be that the inconvenience of transportation reduces visitors' willingness to come again.
(2) However, once you fall in love with this place, you might come here over and over.
(1) Most visitors heard about Smangus from relatives and friends or from the Internet. People use the Internet much more frequently than newspapers and magazines now. Recommendations from relatives and friends are usually more convincing.
(2)

It also means that people who have visited Smangus were impressed by Smangus and then recommended others to come.

Visitor don't come to Smangus alone. It could be more fun to be here with a companion. It's reasonable that most people come here with friends.
According to the above chart, the scenery and giant woods are the main attractions of Smangus.
(1) According to visitors' opinions, co-operation improves the tour quality and nature conservation of Smangus.
(2) In fact, the improvement of tour quality and nature care would attract more visitors here and the Atayal culture could naturally get more of a chance to spread out.
(1) Most visitors would come to Smangus again. It means that most of them have good impressions of Smangus.
(2) This result does not coincide with the result of No. 1. The improved tour quality of Smangus might be the main reason that visitors would like to come again.
All the visitors would recommend this place to others. It means that they really got good impressions of Smangus.
According to the chart above, most visitors think that the transportation is not convenient enough. Therefore, improving access to Smangus should be an important issue to work on in the future.
(1) Unexpectedly, most visitors drive here.
(2) This also means that the inconvenience of transportation might decrease the willingness of tour agents to arrange group tours to Smangus.