BCC is the largest and oldest broadcasting corporation in Taiwan.
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BCC was formerly known as Nanjing Dingjiaqiao
Central Radio Broadcasting Station.
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BCC HQ at Songjiang Road Period
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In 1987, the marshal law status of Taiwan was
abolished; in 1988, the ban on freedom to print independent newspaper
was terminated, In 1993, the restrictions on cable TV stations and other
TV stations were rescinded, and from that point on, the
competition of media became red hot. During the last 15 years, the government opened
registration ten times for new radio stations and the number of broadcasting
companies and stations expanded from 13 and 188 respectively, to almost 200
stations nationwide. In comparison to TV, which requires stable power source
and space, and to newspaper, which requires sources of distribution, radio
broadcasting has very few limits. The penetration ability of radio waves is
less affected by terrain than TV waves. In addition, radio waves are not restricted
by the available number of issues for text medium like newsprints. The
fundamental ability of radio broadcasting still unmatched by other media.
In recent
years, the internet has brought about the digital integration of all
traditional broadcasting technology and it has made the human civilization more
diverse, having more speed and more convenience. The digital internet radio
stations redefined the traditional stations, which were limited by hearing. Not only
these stations are able to offer listening and viewing programs, but they are
no longer restricted by regional/national boundaries and their programs can be
heard at any corner of the global. Moreover, they offer more diverse services. Therefore, in addition of business
opportunities brought about by programs, internet radio stations are able to
utilize the limitless resource of the net and reach out far beyond what¡¦s
possible traditionally.
In
summary. BCC is facing great challenges in legal aspect, policy aspect, market
demands and technological development. The most important issue is to combine
past advantages and integrate with today¡¦s possibilities, and in turn, reach
the highest heights possible.
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