|
|
|
| |
By taking advantage of the existing foundation and the technologies applied, Taiwan's farmers and the operators of farming industry have strived to ensure that the agricultural products and the processed food meet the international standards in terms of quality, safety, and sanitation. Under keen competition of the identical products from other countries around the world, sweet potato and its processed food have to find new channels, to develop new products, to watch out for product segmentation, so as to augment market share.
|
Farmers of sweet potato ought to strengthen exploring marketing channels as well as research and develop sweet potato and its processed food.
|
|
|
|
| |
Strengthen Abilities of Exploring International Markets and Formulating Marketing Plans
|
|
| |
|
|
|
| |
In exploring new markets, we must have long-term plans, aiming at new targets such as EU, New Zealand, Australia. For years, our agricultural development emphasized on production and domestic sales. To cope with the reality, we must adjust market structure. Therefore, strengthening the international marketing plan of the sweet potato-related products as well as participating in the marketing and sales activities held by foreign countries are something that cannot be delayed. The local farmers' associations of sweet potato ought to promote the foregoing international sales activities, stabilize product sources and elevate product quality, exploiting sources of culture, tourism, economy and foreign diplomatic relations. |
「Taiwan's Food Festival」 sponsored in H.K. in 2004.
|
|
|
|
| |
Build International Marketing Information Network
|
|
| |
|
|
|
| |
In view of Internet's prevalence, marketing through Internet has become an important way to develop international markets. In future, sweet potato farmers should set up website to export sweet potato, to publish bulletins regarding the business of processed food, to provide export opportunities. Furthermore, they should link to all websites of the various farmers' associations to activate market channels, to build up good image and popularity of Taiwan's brand, and to absorb foreign countries' valuable experience in formulating marketing strategies. |
Set up website to export sweet potato with a view to activating market channels.
|
|
|
|
| |
Carry out Target Market Research
|
|
| |
|
|
|
| |
To aim at the target market, farmers have to research the consuming pattern and consumers' habits as well as consumer's demand on quality and the price range they can accept. Furthermore, they should conduct in-field investigation on the existing and future potential markets including their market sizes and the performances achieved, as well as review and assess these data for future reference.
|
|
| |
Conduct research on target markets. |
|
|
|
| |
Train Export Professionals for Farming Products
|
|
|
| |
|
|
|
| |
After joining WTO, Taiwan is facing very keen competition from foreign farming products. As currently our farming associations and other related groups lack professionals, we must actively cultivate them.
|
|
| |
Train export professionals for farming industry.
|
|
|
|
| |
Sponsor Taiwan's Food Festivals in Overseas Markets
|
|
| |
|
|
|
| |
We may consider to invite foreign operators of hyper stores, chain supermarkets, and department stores to Taiwan attending Taiwan's Food Festivals, and also we can purchase good-quality sweet potato and display it on the shelves during Taiwan's food Festivals held in Japan, Hong Kong, Singapore, Korea and mainland China sponsored by us and co-sponsored by the local industries. It would be more effective if the above activities can couple with certain cultural and sightseeing activities.
|
The sweet potato farmers ought to participate in the international marketing activities without any further delay.
|
|
|
| |
| |
|
| |
| |
|
|
