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Going
in a Different Direction |
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| ¡@¡@Since the trend for industries is to become multi-dimensional, it is imperative for Houli's saxophone makers to go with the flow of the changing time. They need to explore different market segments for possibilities, and to realize that the saxophone is a combination of recreation, tourism, and education, and not just an industry. | ||
| ¡@¡@Ever since the popularization of 2-day weekend, our fellow citizens see a greater and greater need for recreation. The relaxing demeanor of a saxophone is a good match for the demand for a laid-back activity such as playing saxophone. If the saxophone industry can be geared toward meeting the need for recreation, while working together with the tourism industry to create interests for local attractions, it would be a great business idea. The Chang Lien-cheng Saxophone Museum and Sax Playhouse are great examples of how to create a local attraction that's far away from the noise of the city. | ||
| ¡@¡@The
business owner could designate a special area in the factory to
demonstrate its products, or to give a beginner's class on saxophones
for the tourists. This not only will bring more people into the
field of saxophone, it will also nurture potential buyers for the
future. |
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¡@¡@Teaming up with a school's clubs is a good idea as well. Since musical instrument makers are very experienced and knowledgeable when it comes to instruments, they could periodically give music seminars to students to expand their learning opportunities.. This action not only would bring the saxophone fever to the school campuses, it would also enhance the popularity of the business, not to mention attracting a large group of would-be consumers to the business in the future.
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"Chang Lien-cheng Saxophone Museum" and "Sax Playhouse" are good examples of diversification.
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